Are You Giving Your Private Practice Patients What They Want?

You’ll retain more patients, not to mention garnering more frequent referrals, when you’re able to give patients exactly what they’re looking for in your private practice. Understanding the needs and desires of your patients is key to success in private practice. But do you really know what they want? Naturally, they want excellent service by…

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The Benefits of Creating a Staff-Driven Private Practice

Make Your Private Practice Sing By Training Your Staff To Take Charge of Practice Success. Here’s Why. Yes, you’re the CEO and executive director of your private practice. But smart private practice owners seek to create a practice in which their entire team—including every staff member—takes an active, autonomous role in building and maintaining the…

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Why Your Private Practice Needs Serious Help

If Your Private Practice Management Approach is “Going It Alone,” You Will Almost Certainly Go Down With the Ship. In this society, we get a lot of messages about independence and self-reliance. You may have imagined that running a private practice would be a wonderful experience of autonomy, as you make every decision about how…

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Chiropractic Practice Building Success Rests on Understanding Psychographics

In chiropractic practice building, knowing how to address both demographics and psychographics can make all the difference in marketing to the right patients. Are you clear on the difference between demographics and psychographics—and how to use both in your marketing strategy for chiropractic practice building? Here’s a breakdown of these basic concepts and how to…

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Specialty Practice Can Benefit from the New Competitive Patient Mindset

Recent changes in the healthcare landscape can provide a boost to growth in your specialty practice—if you have the right goals in mind. Many specialty practice owners have been viewing new healthcare laws and systems in the United States with a mixture of fear, outrage, and dismay. You may be wondering how all these changes…

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Specialty Practice Success Won’t Happen Through Traditional Marketing

Unless your specialty practice is brand-new, the backbone of your practice probably isn’t based on new referrals. Don’t overlook this key element of private practice success! Whether you’ve been running your specialty practice just a few years, or dozens, there’s a good chance that the majority of your business is made up of repeat clients.…

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The Missing Link in Private Practice Success: Check Your Mindset

You May Think That External Factors Will Make or Break Your Private Practice Success. In Reality, Your Mindset Drives Your Practice. Every day you navigate the ins and outs of your private practice and wear a number of different hats. As a private practice owner, you make the key decisions that drive the future of…

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Private Practice Building Mistakes: 3 Self-Sabotaging Behaviors That Will Kill Your Private Practice

Most People Are Making These 3 Private Practice Building Mistakes. Are You? We’ve all heard about “self-sabotaging” behaviors—in our personal lives, in the context of career advice, and maybe in terms relationships. But did you know that there are self-sabotaging behaviors in the world of private practice building? These attitudes and actions can be devastating…

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Every Private Practice Owner Should Add This Key Success Factor Right Away

Here’s how to stay ahead of the game as a private practice owner. You can take proactive steps to make sure you’re driving the growth of your business, instead of letting overwhelm drive you into the ground. You already know that owning and managing a private practice is a multifaceted job. In fact, it’s not…

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Are All Your Marketing Efforts Going to Waste in Your Physical Therapy Business?

For Your Physical Therapy Business to Thrive, You Need to Be Able to Distinguish Between Features and Benefits. There are many factors at play in creating and growing a thriving physical therapy business. But without a deep understanding of one key marketing concept, I can almost guarantee that your practice will not be sustainable. Here…

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The Power of Personal Follow-Ups to Build Your Private Practice: How to Use Personalized Marketing in a Digital World

You’ll have an edge on your competition when you follow up consistently and personally with your patients. It’s a sad fact that most private practice owners don’t bother to follow up with their patients—and those who do, often are following up in an impersonal way. That’s bad news for those business owners, but it means…

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