All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients. It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more. But…
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You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively. Frankly, most private practice owners get it all wrong. They think they’re working hard at marketing—but in reality, they’re spinning their wheels. Here are some classic ways that most private practice…
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For private practice owners, effective content marketing can make or break your long-term success. You’ve heard about “content marketing” and that private practice owners should be using it to build their businesses. But do you really know what content marketing means—or why it’s so important to the long-term success of your private practice? In short,…
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You may think your private practice puts an emphasis on customer service, but do your patients think so? It’s common knowledge that customer service has to be a key focus in order for a private practice to survive and thrive in the long term. Customer service is just as important as excellent clinical practice… maybe…
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Missed appointments may be inevitable, but your no-show rate has a direct effect on private practice sustainability over time. When patients don’t show for scheduled appointments, your private practice schedule gets thrown off—and you lose money. Many private practice owners treat no-shows as a minor annoyance that’s regrettable, but inevitable. And that’s a huge mistake. If…
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You’ll retain more patients, not to mention garnering more frequent referrals, when you’re able to give patients exactly what they’re looking for in your private practice. Understanding the needs and desires of your patients is key to success in private practice. But do you really know what they want? Naturally, they want excellent service by…
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It’s time to reconsider how you market your private practice and put the emphasis on retaining patients, not just attracting new ones. What’s more important, bringing in new business or keeping current patients happy? Of course, the answer is that both are vitally important… but too often, private practice owners focus almost exclusively on attracting…
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I’ve written extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this such as benchmarking, but before we talk about that, here’s an “Economic Summit” reality check-up. If I…
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In private practice, your website has to have specific components in order to effectively draw in new patients. Here’s a fact: Most patients these days are finding medical providers online. Even if you’re recommended by someone else, there’s a good chance that new patients are going to take a look at your website before calling…
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The only thing better than great SEO for your private practice website is targeted local SEO. Here are 4 simple ways to attract local traffic to your practice website. For most in healthcare-related private practice, it’s essential not only to rank highly in search engine results but also to rank for local search. Your patients…
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Many Private Practice Owners Don’t Know How to Keep Their Staff Members Productive. The Answer Is Simple. Like so many other private practice owners, you’ve worked hard to build your staff. After going to all of the expense and trouble of hiring and training support staff who are competent and trustworthy, you’d like to keep…
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Attracting new patients who are willing to pay cash for services is the future of private practice. Here’s what you need to know about how to get and keep private pay customers. Here is the hard reality of running a cash-based private practice. Patients who pay up front for services, almost without exception, expect you…
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For Private Practice Owners, These Deadly Sins of Marketing Could Topple Your Profitable Business Private practice owners often do it all. In addition to clinical work with patients, they juggle office management, administrative tasks, payroll, and customer service. Marketing might seem to fall pretty far down on the list. Without effective marketing, though, your private practice…
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If Your Private Practice Management Approach is “Going It Alone,” You Will Almost Certainly Go Down With the Ship. In this society, we get a lot of messages about independence and self-reliance. You may have imagined that running a private practice would be a wonderful experience of autonomy, as you make every decision about how…
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You might be wary of getting involved in social media or feel confused about the best way to implement a social media strategy. But every private practice owner should understand the place of social media in marketing. Almost without exception, your patients are online. Are you? I don’t just mean having a website or even…
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Use a SWOT Analysis to Help Grow Your Physical Therapy Business and Avoid Significant Pitfalls. Have you taken the time to do a thorough SWOT analysis for your physical therapy business? If so, have you done it again recently? This tool could make all the difference in the effectiveness of your marketing strategy and many…
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Recent changes in the healthcare landscape can provide a boost to growth in your specialty practice—if you have the right goals in mind. Many specialty practice owners have been viewing new healthcare laws and systems in the United States with a mixture of fear, outrage, and dismay. You may be wondering how all these changes…
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In chiropractic business building, effective marketing requires you to speak your patient’s language—the language of pain. You’ve been to seminars and read articles on the essential components of chiropractic business building. They all emphasize that effective marketing is the way to get new patients in the door. But here’s something those articles and seminars may…
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Most People Are Making These 3 Private Practice Building Mistakes. Are You? We’ve all heard about “self-sabotaging” behaviors—in our personal lives, in the context of career advice, and maybe in terms relationships. But did you know that there are self-sabotaging behaviors in the world of private practice building? These attitudes and actions can be devastating…
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Here’s how to stay ahead of the game as a private practice owner. You can take proactive steps to make sure you’re driving the growth of your business, instead of letting overwhelm drive you into the ground. You already know that owning and managing a private practice is a multifaceted job. In fact, it’s not…
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