Your Patient’s Perception is Reality

Far too often, we find private practice owners struggling because they’re giving away so many services for free (which, by the way, may actually be illegal) or priced way below what they should be. Even worse yet is the private practice owner that gives away non-covered services without a fair fee. Too many practice owners tend to price their services on a fear-based mentality. And unfortunately they are not priced for actual reality.

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Team Building: An Essential Skill

Make no mistake, team building is an essential skill you must use, or get trained in! If you understand just one concept about running a successful private practice, this is the one to get. It’s not enough to hire an office full of individuals with skills and talents. Everyone on your staff must not only…

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Creating a Loyal Following

An essential component of private practice marketing involves maintaining close contact with those who have utilized your services in the past, along with members of the community you may have met at civic events and social functions: i.e., creating a loyal following. Maintaining steady contact helps to ensure that all these potential clients and referral…

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Why Mentoring is so Powerful

Wow! What incredible conversations we have had with practitioners AND patients this week! There are Docs who have extensively and closely followed EXACT formulas we have given them for incredible practice growth, and the natural prosperity and freedom that come with such success. There are patients who 5 weeks ago were miserable, sleepless, helplessly immobile,…

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How To Easily Run Any Marketing Campaign

After looking at other successful chiropractic, physical therapy or pain management practices (whichever happens to be your specialty), you see that they are having the most success with a mix of 75% online and social media (a blog, an ezine with an opt-in option, Facebook, etc.) and 25% direct mail marketing. You run the numbers and predict that a similar campaign targeting your target patient population will increase your referrals by 25% over six months.

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Step By Step Implementation Game Plan

One of the biggest issues in private practice done right, is developing a step-by-step game plan of what to do, and exactly when. I am often asked  “Can you please tell me what to do next?” The reality is, successful private practice is formulaic, and with a little effort, you too can develop or revamp your own Step By Step Implementation Game Plan.

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