Are your patients getting mixed messages, and you don’t even know it? Most especially, might there be an incongruence or two with regard to office policies which might not only be slowing you down, but could be like driving your car with the brakes on? Well, if you have more than one staff person, the…
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There is a saying in marketing that there are no failures, only tests.
And so it is in the world we live in right now. What worked so great in practice a while back may not be working so well right now.
What do most people do? Stop trying!
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About 100 years ago, Wallace Wattles warned those aspiring to make better lives for themselves to ignore politicians, naysayers and media. He called his big idea the “Certain Way”. Focussing endlessly only upon your desired outcomes with continuous gratitude being your dominant thought.
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Ask for suggestions to anticipate tougher spots in the day from the players, and put them into play if you can. Be a good listener. Then start your day with some energy and focus, as a team.
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When Was The Last Time You Conducted Your Own Outcomes Study? In reality, it’s all you have in private practice. There are some really simple ways to do this, but before we talk about that, here’s a reality check-up.
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One of the most difficult but yet most important things we must do in private practice is tell patients the truth. Most especially today we’re talking about truth surrounding patients own lifestyle, health problems and other issues, which may have caused or perpetuated their illness.
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Last week, I wrote extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this, but before we talk about that, here’s an “Economic Summit” reality check-up. If I…
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All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients. It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more. But…
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You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively. Frankly, most private practice owners get it all wrong. They think they’re working hard at marketing—but in reality, they’re spinning their wheels. Here are some classic ways that most private practice…
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If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today. It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists. What’s even worse is that most of them don’t even have…
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Don’t take it for granted that you know what “word of mouth” means—and how it affects your private practice success. Some things never change in marketing a private practice—like the power of “word of mouth” advertising. But wait! “Word of mouth” doesn’t mean what it used to mean. Years ago, when we talked about word…
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For private practice owners, effective content marketing can make or break your long-term success. You’ve heard about “content marketing” and that private practice owners should be using it to build their businesses. But do you really know what content marketing means—or why it’s so important to the long-term success of your private practice? In short,…
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You may think your private practice puts an emphasis on customer service, but do your patients think so? It’s common knowledge that customer service has to be a key focus in order for a private practice to survive and thrive in the long term. Customer service is just as important as excellent clinical practice… maybe…
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Without personal power, profit and influence, in your own life and practice, you are unlikely to learn from the past, deal with the present and plan as accurately as possible for the future. But just why are these so important? One of my fascinations as a consultant comes from dealing the vast differences in how…
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Missed appointments may be inevitable, but your no-show rate has a direct effect on private practice sustainability over time. When patients don’t show for scheduled appointments, your private practice schedule gets thrown off—and you lose money. Many private practice owners treat no-shows as a minor annoyance that’s regrettable, but inevitable. And that’s a huge mistake. If…
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You’ll retain more patients, not to mention garnering more frequent referrals, when you’re able to give patients exactly what they’re looking for in your private practice. Understanding the needs and desires of your patients is key to success in private practice. But do you really know what they want? Naturally, they want excellent service by…
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We have saved our clients from needless disasters by tweaking and fine-tuning ads BEFORE a campaign to promote their private practice ever launches.
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It’s time to reconsider how you market your private practice and put the emphasis on retaining patients, not just attracting new ones. What’s more important, bringing in new business or keeping current patients happy? Of course, the answer is that both are vitally important… but too often, private practice owners focus almost exclusively on attracting…
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Even when you’re providing excellent service in private practice, most patients won’t automatically refer. Here are two key points that explain why. It’s a cold, hard fact of private practice: simply being excellent at patient care does not guarantee referrals. Actually, your reluctance to directly ask for referrals is a guarantee that you won’t get…
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I’ve written extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this such as benchmarking, but before we talk about that, here’s an “Economic Summit” reality check-up. If I…
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