New Year's Resolutions for Your Private Practice – Part 4

We’ve been talking about resolutions you can make to build your private practice and make 2011 the best year you’ve ever had.  Two more suggestions are: 1.  Weekly business planning is a must Success is not a “wing it” proposition.  In order to be consistently successful, you have to plan.  And you have to stick…

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Marketing the Specialty Medical Practice – Part 2

When devising the marketing plan for your specialty medical practice, whether it’s chiropractic, physical therapy, pain management, whatever your specialty happens to be, always remember that the most important point to get across is… What’s In It For The Patient? When you get in front of your prospective market, don’t dwell on how great you…

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Communication is Key to Growing Your Practice – Part 3

The last piece in the communication puzzle: How Do You Create A Strong Dialogue With Patients? Treat creating effective patient communication as a step by step process.  This is another by-product of living and practicing by design.  Know what you want to achieve from the very beginning.  Think of the process along these lines: First…

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Communication is the Key to Growing Your Practice – Part 2

When we think of communication, we think of the positive side of a good “bedside manner”.  But there are some serious  consequences of failing to communicate with patients as well. Poor Communication Can Destroy The Doctor/Patient Relationship On the other hand, if you communicate poorly with your patients (i.e., lecture instead of listen, fail to…

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Patients Are Customers, Too – Part 3

For our final installment on remembering that patients are customers, here are a few more tips to make your patients’ experience a winning one: 1.  Never talk about a patient where another patient can overhear. As a general rule, the patients you see every day aren’t feeling well and that can make them less than…

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What Drives Your Practice? Part 2

Turning Obstacles Into Opportunities Knowing the purpose of your practice allows you to see the larger picture and meet obstacles head on and plan for a successful resolution to problems.  Every practice, regardless of size, location or specialty, faces obstacles. Do any of these potential problems sound familiar? Funding Staying ahead of competition from other…

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The War of Art* and getting unstuck…

Just wrapped up the weekend with a gorgeous Patriots Day sunrise this AM. Yup, it’s still a holiday is Massachusetts. The weather wasn’t the best Saturday and Sunday but I did get the boat ready plus lots of stuff done for the week. Also had some great fun playing with fishing gear, speaking with local…

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Too many new patients…

Yesterday was another very long day. But in a wonderful way! I have been in practice since 1981, and since 2005 helping docs build their dreams, using chiropractic and physical therapy practice development tools, and powerful personal growth strategies. Fortunately, both businesses are booming. More about that later. Last two days, I worked all day…

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The Chiropractor of the Future?

The Doctor of the Future? How the recent events in DC will ultimately pan out is anyone’s guess at this point. What portions of healthcare reform stand, what gets stripped or dismantled, there are some basic facts. We are on the verge of a major dismantling of the previous 40 plus years of the doctor…

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