Private Practice Marketing Strategy: Are You Way Behind?

If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today. It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists. What’s even worse is that most of them don’t even have…

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Private Practice Owners Must Use Content Marketing Effectively (Here’s Why It Matters)

For private practice owners, effective content marketing can make or break your long-term success. You’ve heard about “content marketing” and that private practice owners should be using it to build their businesses. But do you really know what content marketing means—or why it’s so important to the long-term success of your private practice? In short,…

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Are Patients Truly Top Priority in Your Private Practice?

You may think your private practice puts an emphasis on customer service, but do your patients think so? It’s common knowledge that customer service has to be a key focus in order for a private practice to survive and thrive in the long term. Customer service is just as important as excellent clinical practice… maybe…

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Private Practice on the Web: Does Your Website Have These Essential Features?

In private practice, your website has to have specific components in order to effectively draw in new patients. Here’s a fact: Most patients these days are finding medical providers online. Even if you’re recommended by someone else, there’s a good chance that new patients are going to take a look at your website before calling…

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Private Practice SEO: What You Need to Know

In private practice, SEO is vital to understand. Here’s what you need to know about search engine optimization for your business. As a private practice owner, you know that getting high-quality traffic to your website is important for new referrals and your professional reputation. But you may have been tempted to think, “I don’t have…

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Private Practice Website Mistakes You Should Avoid At All Costs

Your private practice website is so much more than a professional calling card. Does your site measure up to patient expectations? The worst mistake you can make as a private practice owner is to stop marketing when your practice is comfortably full. And the very worst kind of marketing slump nearly always involves your private…

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Private Practice Owners Must Understand This Key Idea About Staff Morale

Many Private Practice Owners Don’t Know How to Keep Their Staff Members Productive. The Answer Is Simple. Like so many other private practice owners, you’ve worked hard to build your staff. After going to all of the expense and trouble of hiring and training support staff who are competent and trustworthy, you’d like to keep…

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You Need Cash Patients in Your Private Practice—But How Do You Draw Them In?

Attracting new patients who are willing to pay cash for services is the future of private practice. Here’s what you need to know about how to get and keep private pay customers. Here is the hard reality of running a cash-based private practice. Patients who pay up front for services, almost without exception, expect you…

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Private Practice Owners Cannot Afford to Ignore Social Media

You might be wary of getting involved in social media or feel confused about the best way to implement a social media strategy. But every private practice owner should understand the place of social media in marketing. Almost without exception, your patients are online. Are you? I don’t just mean having a website or even…

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How to Strengthen Your Physical Therapy Business Plan with a SWOT Analysis

Use a SWOT Analysis to Help Grow Your Physical Therapy Business and Avoid Significant Pitfalls. Have you taken the time to do a thorough SWOT analysis for your physical therapy business? If so, have you done it again recently? This tool could make all the difference in the effectiveness of your marketing strategy and many…

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The Right Way to Market Your Physical Therapy Business

When It Comes to Promoting Your Physical Therapy Business, There’s Good News and Bad News. Too many physical therapy business owners spend a lot of time fretting about the “right” way to handle marketing. After all, there is so much advice out there—and most of it is contradictory. How is a physical therapy business owner…

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Beyond Excuses: Why Your Private Practice ISN’T Thriving (and How to Fix It)

If your private practice is floundering, or coming to a standstill, you might think you know why…but take a close look at the problem. Is it a reason, or an excuse? Unfortunately, too often, private practice owners get in their own way when it comes to success. It’s all too human to think we “know”…

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Specialty Practice Success Won’t Happen Through Traditional Marketing

Unless your specialty practice is brand-new, the backbone of your practice probably isn’t based on new referrals. Don’t overlook this key element of private practice success! Whether you’ve been running your specialty practice just a few years, or dozens, there’s a good chance that the majority of your business is made up of repeat clients.…

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Your Physical Therapy Business is Not a Desk Job

You’re the CEO of your physical therapy business, the leader and visionary for your team. But the last place you should be is behind a desk. As the practice owner and chief decision-maker for your physical therapy business, you are effectively the CEO of your company. But if your mental picture of a CEO features…

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The Missing Link in Private Practice Success: Check Your Mindset

You May Think That External Factors Will Make or Break Your Private Practice Success. In Reality, Your Mindset Drives Your Practice. Every day you navigate the ins and outs of your private practice and wear a number of different hats. As a private practice owner, you make the key decisions that drive the future of…

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When It Comes to Productivity in Your Specialty Practice, Are You Just Spinning Your Wheels?

Specialty Practice Isn’t About Productivity—Unless You’re Producing The Right Kind of Work to Sustain Your Long-Term Vision You work hard, every single day, to keep your specialty practice going—all the moving parts that are inherent in managing a business. You show up with a good positive can-do attitude and put in the hours. You try…

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Are All Your Marketing Efforts Going to Waste in Your Physical Therapy Business?

For Your Physical Therapy Business to Thrive, You Need to Be Able to Distinguish Between Features and Benefits. There are many factors at play in creating and growing a thriving physical therapy business. But without a deep understanding of one key marketing concept, I can almost guarantee that your practice will not be sustainable. Here…

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