You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively. Frankly, most private practice owners get it all wrong. They think they’re working hard at marketing—but in reality, they’re spinning their wheels. Here are some classic ways that most private practice…
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If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today. It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists. What’s even worse is that most of them don’t even have…
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Don’t take it for granted that you know what “word of mouth” means—and how it affects your private practice success. Some things never change in marketing a private practice—like the power of “word of mouth” advertising. But wait! “Word of mouth” doesn’t mean what it used to mean. Years ago, when we talked about word…
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For private practice owners, effective content marketing can make or break your long-term success. You’ve heard about “content marketing” and that private practice owners should be using it to build their businesses. But do you really know what content marketing means—or why it’s so important to the long-term success of your private practice? In short,…
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You’ll retain more patients, not to mention garnering more frequent referrals, when you’re able to give patients exactly what they’re looking for in your private practice. Understanding the needs and desires of your patients is key to success in private practice. But do you really know what they want? Naturally, they want excellent service by…
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In private practice, your website has to have specific components in order to effectively draw in new patients. Here’s a fact: Most patients these days are finding medical providers online. Even if you’re recommended by someone else, there’s a good chance that new patients are going to take a look at your website before calling…
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The only thing better than great SEO for your private practice website is targeted local SEO. Here are 4 simple ways to attract local traffic to your practice website. For most in healthcare-related private practice, it’s essential not only to rank highly in search engine results but also to rank for local search. Your patients…
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Attracting new patients who are willing to pay cash for services is the future of private practice. Here’s what you need to know about how to get and keep private pay customers. Here is the hard reality of running a cash-based private practice. Patients who pay up front for services, almost without exception, expect you…
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Do yourself and your private practice patients a favor by learning all you can about dairy consumption and health!
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Are You Trying To Market Your Specialty Practice By Focusing On All The Wrong Elements? Too often, specialty practice owners spend valuable time and money on marketing that doesn’t work—usually because the language and focus of their marketing just isn’t what potential patients want. It’s so easy to get caught up in wanting to draw…
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When It Comes to Promoting Your Physical Therapy Business, There’s Good News and Bad News. Too many physical therapy business owners spend a lot of time fretting about the “right” way to handle marketing. After all, there is so much advice out there—and most of it is contradictory. How is a physical therapy business owner…
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Above all, make sure your patient is heard and feels heard. This is a key point for private practice owners worth visiting.
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For Your Physical Therapy Business to Thrive, You Need to Be Able to Distinguish Between Features and Benefits. There are many factors at play in creating and growing a thriving physical therapy business. But without a deep understanding of one key marketing concept, I can almost guarantee that your practice will not be sustainable. Here…
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In building your physical therapy business, the number one tool is distinguishing yourself from competitors. These tips can help. One of the core aspects of marketing for a physical therapy business is to stand out from the competition. That’s easy to say, but how do you actually do it? Here are 4 key approaches to…
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To have a real shot at private practice success in this very competitive world, you must look at your entire private practice marketing plan!
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Patients naturally want the best of what you have to offer—and want to be told what’s the best, even if they can’t necessarily afford it right now. Top-shelf products naturally have a certain emotional appeal, as well as a status attachment. Your private practice is no exception.
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It is the journey, not the destination that determines the ultimate reward of private practice ownership.
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What are the key takeaways from today’s discussion is to understand completely that to improve your practice outcomes you must improve your systems.
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Without power, profit and influence, in your own life and practice, you are unlikely to learn from the past, deal with the present and plan as accurately as possible for the future. But just why are these so important? One of my fascinations as a consultant comes from dealing the vast differences in how people…
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Astute private practice owners know that using seasonality to their advantage can have HUGE benefits in their clinics.
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