We’re sharing some additional new year’s resolutions that can help to make your private practice be the most successful it’s ever been.
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Are you going through the “changes”? Somehow, years have passed since graduation and life isn’t quite what you had imagined.
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Have you recently had a staff meeting dedicated just to handling of Patient Finances only? Are you as the CEO sure you and your staff communicates the clear value of care with each patient?
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If you have paid attention to Perfect Practice Web in the last 3 years, you have built your chiropractic or practice and indeed your personal life as a fortress, and have been largely unaffected by the events of this year, except to be a sounding board for those who reach out, and want to know why YOU are so happy.
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What too many private practice “marketers” forget is just how changeable the landscape is! As a private practice owner it’s never enough to set up any online or social marketing campaign without paying regular (daily) attention.
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One of our members recently so poignantly asked me ”John, you keep talking about all the changes. What do you mean, and what’s happening?”
So what I thought I would do is summarize how the events of the last 12 months have impacted doctor’s behaviors
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Ask for suggestions to anticipate tougher spots in the day from the players, and put them into play if you can. Be a good listener. Then start your day with some energy and focus, as a team.
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If you’re ready to build your private practice, we would like to talk to you. Before you step off into the cesspool of disaster, it’s a lot easier if you have a clue what you’re facing. Our team can help you. We learned the ins and outs on how to build your private practice the…
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Last week, I wrote extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this, but before we talk about that, here’s an “Economic Summit” reality check-up. If I…
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Even when you’re providing excellent service in private practice, most patients won’t automatically refer. Here are two key points that explain why. It’s a cold, hard fact of private practice: simply being excellent at patient care does not guarantee referrals. Actually, your reluctance to directly ask for referrals is a guarantee that you won’t get…
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Make Your Private Practice Sing By Training Your Staff To Take Charge of Practice Success. Here’s Why. Yes, you’re the CEO and executive director of your private practice. But smart private practice owners seek to create a practice in which their entire team—including every staff member—takes an active, autonomous role in building and maintaining the…
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Many Private Practice Owners Don’t Know How to Keep Their Staff Members Productive. The Answer Is Simple. Like so many other private practice owners, you’ve worked hard to build your staff. After going to all of the expense and trouble of hiring and training support staff who are competent and trustworthy, you’d like to keep…
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For Private Practice Owners, These Deadly Sins of Marketing Could Topple Your Profitable Business Private practice owners often do it all. In addition to clinical work with patients, they juggle office management, administrative tasks, payroll, and customer service. Marketing might seem to fall pretty far down on the list. Without effective marketing, though, your private practice…
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Recent changes in the healthcare landscape can provide a boost to growth in your specialty practice—if you have the right goals in mind. Many specialty practice owners have been viewing new healthcare laws and systems in the United States with a mixture of fear, outrage, and dismay. You may be wondering how all these changes…
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In Your Private Practice, Are There Public Barriers to Finding and Retaining New Patients? You’ve probably given a lot of thought to customer service for your existing patients and marketing avenues to find new ones. But are you overlooking the two most significant public faces of your private practice? In short, your website and your…
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Write Down This Key Advice for All Private Practice Owners—Instead of Ignoring the Business Areas Where You’re Weakest, Outsource Those Tasks So They Become Strengths. Here’s How to Do It Effectively. Our culture tends to foster a go-it-alone mentality. You know, just pull yourself up by your bootstraps and be willing to learn anything and…
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Are You Practicing Good Self-Care? Why This Matters So Much for Private Practice Ownership You probably tell your patients that they need to take good care of their bodies in order to function well and cope with the stress of illness or chronic pain. But are you practicing what you preach? Many private practice owners…
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You’ll have an edge on your competition when you follow up consistently and personally with your patients. It’s a sad fact that most private practice owners don’t bother to follow up with their patients—and those who do, often are following up in an impersonal way. That’s bad news for those business owners, but it means…
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