Taking Command of Your Direction…

Last week, I wrote extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this, but before we talk about that, here’s an “Economic Summit” reality check-up. If I…

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Do You Know How to Effectively Ask for Patient Referrals in Your Private Practice?

Even when you’re providing excellent service in private practice, most patients won’t automatically refer. Here are two key points that explain why. It’s a cold, hard fact of private practice: simply being excellent at patient care does not guarantee referrals. Actually, your reluctance to directly ask for referrals is a guarantee that you won’t get…

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The Benefits of Creating a Staff-Driven Private Practice

Make Your Private Practice Sing By Training Your Staff To Take Charge of Practice Success. Here’s Why. Yes, you’re the CEO and executive director of your private practice. But smart private practice owners seek to create a practice in which their entire team—including every staff member—takes an active, autonomous role in building and maintaining the…

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Private Practice Owners Must Understand This Key Idea About Staff Morale

Many Private Practice Owners Don’t Know How to Keep Their Staff Members Productive. The Answer Is Simple. Like so many other private practice owners, you’ve worked hard to build your staff. After going to all of the expense and trouble of hiring and training support staff who are competent and trustworthy, you’d like to keep…

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Private Practice Owners Must Avoid This Practice-Killing Marketing Error

For Private Practice Owners, These Deadly Sins of Marketing Could Topple Your Profitable Business  Private practice owners often do it all. In addition to clinical work with patients, they juggle office management, administrative tasks, payroll, and customer service. Marketing might seem to fall pretty far down on the list. Without effective marketing, though, your private practice…

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Specialty Practice Can Benefit from the New Competitive Patient Mindset

Recent changes in the healthcare landscape can provide a boost to growth in your specialty practice—if you have the right goals in mind. Many specialty practice owners have been viewing new healthcare laws and systems in the United States with a mixture of fear, outrage, and dismay. You may be wondering how all these changes…

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Private Practice Has Two Public Faces: Your Website and Your Reception Desk

In Your Private Practice, Are There Public Barriers to Finding and Retaining New Patients? You’ve probably given a lot of thought to customer service for your existing patients and marketing avenues to find new ones. But are you overlooking the two most significant public faces of your private practice? In short, your website and your…

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Private Practice Owners Must Read This: How to Turn Your Biggest Weakness Into an Asset

Write Down This Key Advice for All Private Practice Owners—Instead of Ignoring the Business Areas Where You’re Weakest, Outsource Those Tasks So They Become Strengths. Here’s How to Do It Effectively. Our culture tends to foster a go-it-alone mentality. You know, just pull yourself up by your bootstraps and be willing to learn anything and…

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The Importance of Self-Care in Private Practice Ownership

Are You Practicing Good Self-Care? Why This Matters So Much for Private Practice Ownership You probably tell your patients that they need to take good care of their bodies in order to function well and cope with the stress of illness or chronic pain. But are you practicing what you preach? Many private practice owners…

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The Power of Personal Follow-Ups to Build Your Private Practice: How to Use Personalized Marketing in a Digital World

You’ll have an edge on your competition when you follow up consistently and personally with your patients. It’s a sad fact that most private practice owners don’t bother to follow up with their patients—and those who do, often are following up in an impersonal way. That’s bad news for those business owners, but it means…

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