Step By Step Implementation Game Plan

One of the biggest issues in private practice done right, is developing a step-by-step game plan of what to do, and exactly when. I am often asked  “Can you please tell me what to do next?” The reality is, successful private practice is formulaic, and with a little effort, you too can develop or revamp your own Step By Step Implementation Game Plan.

Read More

Times are Never Good or Bad, Only Different

Times are never good or bad, only different. Sage advice from a master, spoken many years ago. I am not sure exactly who, or I would give due credit. And you know what? It’s very Darwinian, especially in private practice today. Only the fit will make it. And come out so much better. I know this as I speak with practitioners all…

Read More

Doctor, Are We Focused on the Right Things?

Doctor, I know you know patient care has got to be your entire focus when seeing patients. The challenge is of course to do it rationally, thoroughly and not blind sighted by irrelevancy.

And when you’re not with patients, just make sure you are focused on and spending time with the things and people you value most in life.

Read More

In Private Practice Building, Prioritize Calls from New Patients

All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients. It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more. But…

Read More

The Wrong Approach to Marketing Your Private Practice

You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively. Frankly, most private practice owners get it all wrong. They think they’re working hard at marketing—but in reality, they’re spinning their wheels. Here are some classic ways that most private practice…

Read More

Private Practice Marketing Strategy: Are You Way Behind?

If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today. It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists. What’s even worse is that most of them don’t even have…

Read More

What “Word of Mouth” Really Means for Your Private Practice

Don’t take it for granted that you know what “word of mouth” means—and how it affects your private practice success. Some things never change in marketing a private practice—like the power of “word of mouth” advertising. But wait! “Word of mouth” doesn’t mean what it used to mean. Years ago, when we talked about word…

Read More