How To Easily Run Any Marketing Campaign

After looking at other successful chiropractic, physical therapy or pain management practices (whichever happens to be your specialty), you see that they are having the most success with a mix of 75% online and social media (a blog, an ezine with an opt-in option, Facebook, etc.) and 25% direct mail marketing. You run the numbers and predict that a similar campaign targeting your target patient population will increase your referrals by 25% over six months.

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Step By Step Implementation Game Plan

One of the biggest issues in private practice done right, is developing a step-by-step game plan of what to do, and exactly when. I am often asked  “Can you please tell me what to do next?” The reality is, successful private practice is formulaic, and with a little effort, you too can develop or revamp your own Step By Step Implementation Game Plan.

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Times are Never Good or Bad, Only Different

Times are never good or bad, only different. Sage advice from a master, spoken many years ago. I am not sure exactly who, or I would give due credit. And you know what? It’s very Darwinian, especially in private practice today. Only the fit will make it. And come out so much better. I know this as I speak with practitioners all…

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Doctor, Are We Focused on the Right Things?

Doctor, I know you know patient care has got to be your entire focus when seeing patients. The challenge is of course to do it rationally, thoroughly and not blind sighted by irrelevancy.

And when you’re not with patients, just make sure you are focused on and spending time with the things and people you value most in life.

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In Private Practice Building, Prioritize Calls from New Patients

All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients. It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more. But…

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