A Doctors Natural Gifts

A doctor’s natural gifts. That’s what you possess as a healer. You can put patients at ease; physically and quickly abolish their pain and discomfort. Restore hope, and actually save their lives by doing what seemingly is very natural for you. Healers have commonalities in backgrounds and life experiences. Actually, our pathways as doctors of…

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Do You Know How to Effectively Ask for Patient Referrals in Your Private Practice?

Even when you’re providing excellent service in private practice, most patients won’t automatically refer. Here are two key points that explain why. It’s a cold, hard fact of private practice: simply being excellent at patient care does not guarantee referrals. Actually, your reluctance to directly ask for referrals is a guarantee that you won’t get…

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The Benefits of Creating a Staff-Driven Private Practice

Make Your Private Practice Sing By Training Your Staff To Take Charge of Practice Success. Here’s Why. Yes, you’re the CEO and executive director of your private practice. But smart private practice owners seek to create a practice in which their entire team—including every staff member—takes an active, autonomous role in building and maintaining the…

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You Need Cash Patients in Your Private Practice—But How Do You Draw Them In?

Attracting new patients who are willing to pay cash for services is the future of private practice. Here’s what you need to know about how to get and keep private pay customers. Here is the hard reality of running a cash-based private practice. Patients who pay up front for services, almost without exception, expect you…

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Private Practice Owners Cannot Afford to Ignore Social Media

You might be wary of getting involved in social media or feel confused about the best way to implement a social media strategy. But every private practice owner should understand the place of social media in marketing. Almost without exception, your patients are online. Are you? I don’t just mean having a website or even…

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Private Practice Building Mistakes: 3 Self-Sabotaging Behaviors That Will Kill Your Private Practice

Most People Are Making These 3 Private Practice Building Mistakes. Are You? We’ve all heard about “self-sabotaging” behaviors—in our personal lives, in the context of career advice, and maybe in terms relationships. But did you know that there are self-sabotaging behaviors in the world of private practice building? These attitudes and actions can be devastating…

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Doing Everything You Can For Your Cancer Patients

Cancer brings many challenges into the lives of your patients… Treatment options… Disruption of normal activities… Fear, anxiety and depression… When treating your cancer and post chemotherapy peripheral neuropathy patients, it’s easy to become focused on just the disease itself and the symptoms.  But don’t overlook their emotional and psychological issues.  These can be as…

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The Whole Package – Nutrition Planning for Your Post-Chemotherapy Patients

Treating patients in the recovery stage of cancer, the post-chemotherapy patient, can be incredibly rewarding. They’ve already been through the fire. Now they’re looking for your help in dealing with issues of recovery – coming to terms with the side effects from ∙           Chemotherapy ∙           Radiation ∙           Experimental treatments including possible hormone therapy Chances are…

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The Post-Chemotherapy Cancer Patient – A Growing Chiropractic Patient Population

A cancer diagnosis is terrifying. The questions, the fear and the concept of facing their own mortality are enough to paralyze even the strongest individual. In the not so distant past, the standard was surgery, chemotherapy, or radiation or some combination of the three and that was it. Then the patient played the waiting game…

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Still Ignoring The Social Media Revolution?

Still Ignoring The Social Media Revolution? Twitter… Facebook… Blogging… Online articles… Search Engine Optimization… These terms are becoming as much a part of the modern chiropractic, medical or physical therapy practice as Preferred Providers and deductibles. We all know that people are looking for everything online but chiropractors and physical therapists have been some of…

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New Year’s Resolutions for Your Private Practice – Part 5

And finally, the last two suggestions for making this the best year your practice has ever seen: Be a perpetual student You don’t have to break the bank on continuing education but you do have to continue to learn.  Business today is changing constantly – not just in the health care field but in marketing,…

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New Year’s Resolutions for Your Private Practice – Part 4

We’ve been talking about resolutions you can make to build your private practice and make 2011 the best year you’ve ever had.  Two more suggestions are: 1.  Weekly business planning is a must Success is not a “wing it” proposition.  In order to be consistently successful, you have to plan.  And you have to stick…

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New Year’s Resolutions for Your Private Practice – Part 3

Today, we’re adding to our list of New Year’s resolutions that will help you make this the best year your practice has ever seen.  Here are two more things you can do to build your success: 1. Promote your practice often and well When you’re busy just being a private practice healthcare professional, it’s easy…

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Marketing the Specialty Medical Practice – Part 3

When it comes to marketing your specialty medical practice, it’s easy to overlook a treasure trove of new business that is right before your eyes: Don’t Forget The Power Of Referrals Referrals can be an invaluable resource for building your practice. The art of getting referrals from other professionals takes time to develop but if…

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Marketing the Specialty Medical Practice – Part 2

When devising the marketing plan for your specialty medical practice, whether it’s chiropractic, physical therapy, pain management, whatever your specialty happens to be, always remember that the most important point to get across is… What’s In It For The Patient? When you get in front of your prospective market, don’t dwell on how great you…

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Marketing the Specialty Medical Practice – Part 1

You know the issues… Your chiropractic physical therapy or medical practice offers a myriad of special services… •      For women to combat the effects of osteoporosis and/or hormonal issues •      Sports rehabilitation services for the athlete •      Recuperative and NeuropathyDR™ Treatments for seriously ill patients Any of these specialties should be bringing in the kind…

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Harnessing the Power of Private Practice Email – Part 2

You can also use the power of email for: 1. Sharing Good News When you have a patient with a particularly outstanding outcome, ask them for a testimonial and if they are willing to let you share their results with other patients.  Few things will ever build confidence in your practice faster than the timeless…

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