The Most Common Roadblocks To an Extraordinary Practice

In this series I’m taking a close look at the six most common obstacles to successful private practice management. This time, I’m reviewing the two most common roadblocks. Roadblock One: The absence of a cyclical calendar of events and promotions Every office should have a detailed, comprehensive calendar of events and promotions. Simple, periodic in-office…

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Your Patient’s Perception is Reality

Far too often, we find private practice owners struggling because they’re giving away so many services for free (which, by the way, may actually be illegal) or priced way below what they should be. Even worse yet is the private practice owner that gives away non-covered services without a fair fee. Too many practice owners tend to price their services on a fear-based mentality. And unfortunately they are not priced for actual reality.

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Creating a Loyal Following

An essential component of private practice marketing involves maintaining close contact with those who have utilized your services in the past, along with members of the community you may have met at civic events and social functions: i.e., creating a loyal following. Maintaining steady contact helps to ensure that all these potential clients and referral…

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