Far too often, we find private practice owners struggling because they’re giving away so many services for free (which, by the way, may actually be illegal) or priced way below what they should be. Even worse yet is the private practice owner that gives away non-covered services without a fair fee. Too many practice owners tend to price their services on a fear-based mentality. And unfortunately they are not priced for actual reality.
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After a tougher day with patients not that long ago, I chilled out at home, then before quitting for the day, I made a list of 7 or so vital areas in practice I needed to review in detail tomorrow with the entire staff.
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An essential component of private practice marketing involves maintaining close contact with those who have utilized your services in the past, along with members of the community you may have met at civic events and social functions: i.e., creating a loyal following. Maintaining steady contact helps to ensure that all these potential clients and referral…
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Imagine what would happen in your private practice if you just went back into each critical system in your office and made some tiny tweaks!
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Are You Happy? Ask yourself, are you happy to be doing what you are doing today? If you don’t even flinch and say YES, count yourself as a peak performer. But, if you have even a brief hesitation, why? What stresses you out the most, or otherwise makes you unhappy in practice, or with your…
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These 4 pieces of private practice marketing can make or break your practice. Outsourcing is terrific, but the mistake here is to be hands-off and allow “the expert” to do all the work without any oversight.
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During the holidays but especially Christmas there is considerably more natural consumption and this year so much of this will be via web and phone. Here are some marketing ideas for your private practice during the holiday season.
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