In Private Practice Building, Prioritize Calls from New Patients

All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients. It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more. But…

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Private Practice Marketing Strategy: Are You Way Behind?

If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today. It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists. What’s even worse is that most of them don’t even have…

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Are Patients Truly Top Priority in Your Private Practice?

You may think your private practice puts an emphasis on customer service, but do your patients think so? It’s common knowledge that customer service has to be a key focus in order for a private practice to survive and thrive in the long term. Customer service is just as important as excellent clinical practice… maybe…

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Private Practice Owners Can’t Afford Missed Appointments

Missed appointments may be inevitable, but your no-show rate has a direct effect on private practice sustainability over time. When patients don’t show for scheduled appointments, your private practice schedule gets thrown off—and you lose money. Many private practice owners treat no-shows as a minor annoyance that’s regrettable, but inevitable. And that’s a huge mistake. If…

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Are You Giving Your Private Practice Patients What They Want?

You’ll retain more patients, not to mention garnering more frequent referrals, when you’re able to give patients exactly what they’re looking for in your private practice. Understanding the needs and desires of your patients is key to success in private practice. But do you really know what they want? Naturally, they want excellent service by…

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For Private Practice Success, Focus on Keeping Current Patients Happy

It’s time to reconsider how you market your private practice and put the emphasis on retaining patients, not just attracting new ones. What’s more important, bringing in new business or keeping current patients happy? Of course, the answer is that both are vitally important… but too often, private practice owners focus almost exclusively on attracting…

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Benchmarking to Measure Your Practice’s Success

I’ve written extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this such as benchmarking, but before we talk about that, here’s an “Economic Summit” reality check-up. If I…

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Private Practice on the Web: Does Your Website Have These Essential Features?

In private practice, your website has to have specific components in order to effectively draw in new patients. Here’s a fact: Most patients these days are finding medical providers online. Even if you’re recommended by someone else, there’s a good chance that new patients are going to take a look at your website before calling…

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Private Practice SEO: What You Need to Know

In private practice, SEO is vital to understand. Here’s what you need to know about search engine optimization for your business. As a private practice owner, you know that getting high-quality traffic to your website is important for new referrals and your professional reputation. But you may have been tempted to think, “I don’t have…

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Private Practice Website Mistakes You Should Avoid At All Costs

Your private practice website is so much more than a professional calling card. Does your site measure up to patient expectations? The worst mistake you can make as a private practice owner is to stop marketing when your practice is comfortably full. And the very worst kind of marketing slump nearly always involves your private…

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You Need Cash Patients in Your Private Practice—But How Do You Draw Them In?

Attracting new patients who are willing to pay cash for services is the future of private practice. Here’s what you need to know about how to get and keep private pay customers. Here is the hard reality of running a cash-based private practice. Patients who pay up front for services, almost without exception, expect you…

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Private Practice Owners Must Avoid This Practice-Killing Marketing Error

For Private Practice Owners, These Deadly Sins of Marketing Could Topple Your Profitable Business  Private practice owners often do it all. In addition to clinical work with patients, they juggle office management, administrative tasks, payroll, and customer service. Marketing might seem to fall pretty far down on the list. Without effective marketing, though, your private practice…

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Why Your Private Practice Needs Serious Help

If Your Private Practice Management Approach is “Going It Alone,” You Will Almost Certainly Go Down With the Ship. In this society, we get a lot of messages about independence and self-reliance. You may have imagined that running a private practice would be a wonderful experience of autonomy, as you make every decision about how…

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Private Practice Owners Cannot Afford to Ignore Social Media

You might be wary of getting involved in social media or feel confused about the best way to implement a social media strategy. But every private practice owner should understand the place of social media in marketing. Almost without exception, your patients are online. Are you? I don’t just mean having a website or even…

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Chiropractic Practice Building Success Rests on Understanding Psychographics

In chiropractic practice building, knowing how to address both demographics and psychographics can make all the difference in marketing to the right patients. Are you clear on the difference between demographics and psychographics—and how to use both in your marketing strategy for chiropractic practice building? Here’s a breakdown of these basic concepts and how to…

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Specialty Practice Can Benefit from the New Competitive Patient Mindset

Recent changes in the healthcare landscape can provide a boost to growth in your specialty practice—if you have the right goals in mind. Many specialty practice owners have been viewing new healthcare laws and systems in the United States with a mixture of fear, outrage, and dismay. You may be wondering how all these changes…

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Beyond Excuses: Why Your Private Practice ISN’T Thriving (and How to Fix It)

If your private practice is floundering, or coming to a standstill, you might think you know why…but take a close look at the problem. Is it a reason, or an excuse? Unfortunately, too often, private practice owners get in their own way when it comes to success. It’s all too human to think we “know”…

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Specialty Practice Success Won’t Happen Through Traditional Marketing

Unless your specialty practice is brand-new, the backbone of your practice probably isn’t based on new referrals. Don’t overlook this key element of private practice success! Whether you’ve been running your specialty practice just a few years, or dozens, there’s a good chance that the majority of your business is made up of repeat clients.…

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Chiropractic Business Building Depends on Marketing (Not Jargon)

In chiropractic business building, effective marketing requires you to speak your patient’s language—the language of pain. You’ve been to seminars and read articles on the essential components of chiropractic business building. They all emphasize that effective marketing is the way to get new patients in the door. But here’s something those articles and seminars may…

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