The Wrong Approach to Marketing Your Private Practice

You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively. Frankly, most private practice owners get it all wrong. They think they’re working hard at marketing—but in reality, they’re spinning their wheels. Here are some classic ways that most private practice…

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Private Practice Marketing Strategy: Are You Way Behind?

If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today. It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists. What’s even worse is that most of them don’t even have…

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What “Word of Mouth” Really Means for Your Private Practice

Don’t take it for granted that you know what “word of mouth” means—and how it affects your private practice success. Some things never change in marketing a private practice—like the power of “word of mouth” advertising. But wait! “Word of mouth” doesn’t mean what it used to mean. Years ago, when we talked about word…

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Private Practice Owners Must Use Content Marketing Effectively (Here’s Why It Matters)

For private practice owners, effective content marketing can make or break your long-term success. You’ve heard about “content marketing” and that private practice owners should be using it to build their businesses. But do you really know what content marketing means—or why it’s so important to the long-term success of your private practice? In short,…

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Private Practice Owners Cannot Afford to Ignore Social Media

You might be wary of getting involved in social media or feel confused about the best way to implement a social media strategy. But every private practice owner should understand the place of social media in marketing. Almost without exception, your patients are online. Are you? I don’t just mean having a website or even…

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Marketing For Your Specialty Practice: How to Address What Patients Truly Want

Are You Trying To Market Your Specialty Practice By Focusing On All The Wrong Elements? Too often, specialty practice owners spend valuable time and money on marketing that doesn’t work—usually because the language and focus of their marketing just isn’t what potential patients want. It’s so easy to get caught up in wanting to draw…

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Chiropractic Practice Building Success Rests on Understanding Psychographics

In chiropractic practice building, knowing how to address both demographics and psychographics can make all the difference in marketing to the right patients. Are you clear on the difference between demographics and psychographics—and how to use both in your marketing strategy for chiropractic practice building? Here’s a breakdown of these basic concepts and how to…

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Specialty Practice Success Won’t Happen Through Traditional Marketing

Unless your specialty practice is brand-new, the backbone of your practice probably isn’t based on new referrals. Don’t overlook this key element of private practice success! Whether you’ve been running your specialty practice just a few years, or dozens, there’s a good chance that the majority of your business is made up of repeat clients.…

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Your Physical Therapy Business is Not a Desk Job

You’re the CEO of your physical therapy business, the leader and visionary for your team. But the last place you should be is behind a desk. As the practice owner and chief decision-maker for your physical therapy business, you are effectively the CEO of your company. But if your mental picture of a CEO features…

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Chiropractic Business Building Depends on Marketing (Not Jargon)

In chiropractic business building, effective marketing requires you to speak your patient’s language—the language of pain. You’ve been to seminars and read articles on the essential components of chiropractic business building. They all emphasize that effective marketing is the way to get new patients in the door. But here’s something those articles and seminars may…

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Private Practice Owners, Are You Telling Your Patients What to Do?

Without a clear call to action in every communication, private practice owners leave patients floundering in a sea of good intentions. We have previously explored on this blog some of the reasons WHY you need a clear call to action in every single communication with patients. In other words, it’s essential for private practice owners…

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Ways to Get More Private Pay Patients for Your Private Practice

You need private pay customers for your private practice. Have you considered these ways to expand your client base? With the ongoing reduction of insurance reimbursements these days, it makes sense to increase your ratio of private pay patients. But how can your private practice attract more of these types of patients? First, consider what…

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4 Rules to Keep Your Private Practice Marketing Above Board

Don’t get caught making the biggest private practice mistake of all: using misleading marketing that can land you in legal hot water. One of the stickiest points in marketing for private practice is toeing the line in advertising. Private practice owners want to use marketing materials that are compelling and effective to bring in new…

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Private Practice Website Not Generating Results? Here’s Why

The most essential feature of your private practice website is the simplest (and easiest to overlook): the Call To Action. Patients have to be told exactly what to do. You may have found this to be true in your clinical work. And it is most definitely true on your private practice website. It doesn’t matter…

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Private Practice Owners Can’t Afford to Ignore Mobile Marketing

Private Practice Owners, Is Your Website “Mobile Friendly”? It Matters—and Here’s Why. We all have some type of mobile device these days, whether it’s a smart phone or a tablet. And most people use these devices for far more than simply placing a call or checking email. Gone are the days when you “could” use…

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Marketing Your Private Practice with Storytelling

Storytelling is the most effective approach to private practice marketing. Here’s why. As humans, we are hard-wired for storytelling. But too many private practice owners overlook this critical marketing tool… or they think, “That’s fine for some people, but I’m not creative enough to use stories in marketing.” In truth, however, all it takes to…

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Private Practice Tip: What You Need to Know About Branding

Effective branding for your private practice goes far beyond just your logo. It’s important to build your brand message into your everyday patient offerings. You can’t escape it these days, the endless buzz about the need for “building your brand.” You may have wondered if your private practice even has a brand, or if it…

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