Are You Protecting Your Online Presence?

The details of your online presence have a strong influence on long-term sustainability for private practice owners. You already know that a strong online presence is essential to bring in new referrals and keep current patients engaged. But have you ever thought about what patients see when they Google you? Rest assured, it’s more than…

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Private Practice Systems

The most important of all Private Practice Systems is…can you guess? Answering telephones by script. It is simply a mechanism to ensure two things. One is that patients are not turned off by what is said. The other is to obtain valuable information in terms of what parts of your marketing campaign are working. You have…

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A Doctors Natural Gifts

A doctor’s natural gifts. That’s what you possess as a healer. You can put patients at ease; physically and quickly abolish their pain and discomfort. Restore hope, and actually save their lives by doing what seemingly is very natural for you. Healers have commonalities in backgrounds and life experiences. Actually, our pathways as doctors of…

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He called his big idea the “Certain Way”.

About 100 years ago, Wallace Wattles warned those aspiring to make better lives for themselves to ignore politicians, naysayers and media. He called his big idea the “Certain Way”. Focussing endlessly only upon your desired outcomes with continuous gratitude being your dominant thought.

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Decisions we make every day

My wife and daughter recently brought me home a copy of “I Me Mine”, which is as close to an autobiography of George Harrison as you can get. It’s a great read. I have always respected his strong faith, as well as his music.Some passages really shed light on how he applied ancient philosophies to modern life. In reality, its all about decisions we make every day.

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Taking Command of Your Direction…

Last week, I wrote extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this, but before we talk about that, here’s an “Economic Summit” reality check-up. If I…

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In Private Practice Building, Prioritize Calls from New Patients

All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients. It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more. But…

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The Wrong Approach to Marketing Your Private Practice

You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively. Frankly, most private practice owners get it all wrong. They think they’re working hard at marketing—but in reality, they’re spinning their wheels. Here are some classic ways that most private practice…

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Private Practice Marketing Strategy: Are You Way Behind?

If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today. It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists. What’s even worse is that most of them don’t even have…

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What “Word of Mouth” Really Means for Your Private Practice

Don’t take it for granted that you know what “word of mouth” means—and how it affects your private practice success. Some things never change in marketing a private practice—like the power of “word of mouth” advertising. But wait! “Word of mouth” doesn’t mean what it used to mean. Years ago, when we talked about word…

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