The details of your online presence have a strong influence on long-term sustainability for private practice owners. You already know that a strong online presence is essential to bring in new referrals and keep current patients engaged. But have you ever thought about what patients see when they Google you? Rest assured, it’s more than…Read More
The most important of all Private Practice Systems is…can you guess? Answering telephones by script. It is simply a mechanism to ensure two things. One is that patients are not turned off by what is said. The other is to obtain valuable information in terms of what parts of your marketing campaign are working. You have…Read More
Let’s look outside your practice. Last week we talked about the key parts and your accomplishments in creating a compelling future. Let’s continue that though today with an eye on reality.Read More
I think one of the most powerful but scariest things we do as achievers is create a compelling future life, and then actually watch it start to unfold right before our eyes.
Think about it. If you are a doc, you did this as a student at several levels. In reality, many times.
A doctor’s natural gifts. That’s what you possess as a healer. You can put patients at ease; physically and quickly abolish their pain and discomfort. Restore hope, and actually save their lives by doing what seemingly is very natural for you. Healers have commonalities in backgrounds and life experiences. Actually, our pathways as doctors of…Read More
If you have paid attention to Perfect Practice Web in the last 3 years, you have built your chiropractic or practice and indeed your personal life as a fortress, and have been largely unaffected by the events of this year, except to be a sounding board for those who reach out, and want to know why YOU are so happy.Read More
About 100 years ago, Wallace Wattles warned those aspiring to make better lives for themselves to ignore politicians, naysayers and media. He called his big idea the “Certain Way”. Focussing endlessly only upon your desired outcomes with continuous gratitude being your dominant thought.Read More
My wife and daughter recently brought me home a copy of “I Me Mine”, which is as close to an autobiography of George Harrison as you can get. It’s a great read. I have always respected his strong faith, as well as his music.Some passages really shed light on how he applied ancient philosophies to modern life. In reality, its all about decisions we make every day.Read More
Last week, I wrote extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this, but before we talk about that, here’s an “Economic Summit” reality check-up. If I…Read More
All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients. It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more. But…Read More
You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively. Frankly, most private practice owners get it all wrong. They think they’re working hard at marketing—but in reality, they’re spinning their wheels. Here are some classic ways that most private practice…Read More
If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today. It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists. What’s even worse is that most of them don’t even have…Read More
Don’t take it for granted that you know what “word of mouth” means—and how it affects your private practice success. Some things never change in marketing a private practice—like the power of “word of mouth” advertising. But wait! “Word of mouth” doesn’t mean what it used to mean. Years ago, when we talked about word…Read More