In this series I’m taking a close look at the six most common obstacles to successful private practice management. This time, I’m reviewing the two most common roadblocks. Roadblock One: The absence of a cyclical calendar of events and promotions Every office should have a detailed, comprehensive calendar of events and promotions. Simple, periodic in-office…
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Far too often, we find private practice owners struggling because they’re giving away so many services for free (which, by the way, may actually be illegal) or priced way below what they should be. Even worse yet is the private practice owner that gives away non-covered services without a fair fee. Too many practice owners tend to price their services on a fear-based mentality. And unfortunately they are not priced for actual reality.
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Is there life after practice? This admittedly, is one of the biggest issues facing today’s physicians and other professionals.
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After a tougher day with patients not that long ago, I chilled out at home, then before quitting for the day, I made a list of 7 or so vital areas in practice I needed to review in detail tomorrow with the entire staff.
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An essential component of private practice marketing involves maintaining close contact with those who have utilized your services in the past, along with members of the community you may have met at civic events and social functions: i.e., creating a loyal following. Maintaining steady contact helps to ensure that all these potential clients and referral…
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What do you stand for as a practice owner? Make sure your patients and your staff knows your personal philosophy on these vital cornerstones or you are liable to ‘fall for anything’!
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Imagine what would happen in your private practice if you just went back into each critical system in your office and made some tiny tweaks!
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Wow! What incredible conversations we have had with practitioners AND patients this week! There are Docs who have extensively and closely followed EXACT formulas we have given them for incredible practice growth, and the natural prosperity and freedom that come with such success. There are patients who 5 weeks ago were miserable, sleepless, helplessly immobile,…
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Success is a Choice. All of us have reasons we want to do well. The late great business philosopher and speaker Jim Rohn was so fond of saying one of the reasons people struggle in life and business is that they do not have a list of reasons. Reasons to do well. I think this…
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After looking at other successful chiropractic, physical therapy or pain management practices (whichever happens to be your specialty), you see that they are having the most success with a mix of 75% online and social media (a blog, an ezine with an opt-in option, Facebook, etc.) and 25% direct mail marketing. You run the numbers and predict that a similar campaign targeting your target patient population will increase your referrals by 25% over six months.
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You’ll need a blueprint for design, and a very solid business model to situate yourself for success in private practice.
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We’re sharing some additional new year’s resolutions that can help to make your private practice be the most successful it’s ever been.
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One of the biggest issues in private practice done right, is developing a step-by-step game plan of what to do, and exactly when. I am often asked “Can you please tell me what to do next?” The reality is, successful private practice is formulaic, and with a little effort, you too can develop or revamp your own Step By Step Implementation Game Plan.
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Practice Building and Mrs. Smith – “I can only be about your health not your insurance”.
In the last 3 practice building tips, I spoke about how
you can never be about the patient’s insurance,
only about their health.
Private Practice and Social Media? Here are our Top 4 Tips for Social Media That Works. Ignoring the potential of social media for your private practice growth is almost a recipe for certain failure these days.
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Are You the Private Practice Media Authority for Your Community? Information, both excellent as well as pure crap is everywhere when talking about about pain, disease, medication, and of course complementary and alternative care. And information continues to grow, in fact to explode on a daily basis.
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Don’t let these myths about content marketing mislead you—here’s what you need to know today about content marketing for your private practice.
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Effective communication is the cornerstone of a healthy private practice and good patient outcomes.
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Is It Time You Redesigned Your Private Practice?
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Discipline weighs ounces, regret weighs tons. The title of today’s article is one of my favorite quotes from the since passed business great Jim Rohn. I was very fortunate to be exposed to Jim very early on in my career.
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