The Whole Package – Nutrition Planning for Your Post-Chemotherapy Patients

Treating patients in the recovery stage of cancer, the post-chemotherapy patient, can be incredibly rewarding. They’ve already been through the fire. Now they’re looking for your help in dealing with issues of recovery – coming to terms with the side effects from ∙           Chemotherapy ∙           Radiation ∙           Experimental treatments including possible hormone therapy Chances are…

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The Post-Chemotherapy Cancer Patient – A Growing Chiropractic Patient Population

A cancer diagnosis is terrifying. The questions, the fear and the concept of facing their own mortality are enough to paralyze even the strongest individual. In the not so distant past, the standard was surgery, chemotherapy, or radiation or some combination of the three and that was it. Then the patient played the waiting game…

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Still Ignoring The Social Media Revolution?

Still Ignoring The Social Media Revolution? Twitter… Facebook… Blogging… Online articles… Search Engine Optimization… These terms are becoming as much a part of the modern chiropractic, medical or physical therapy practice as Preferred Providers and deductibles. We all know that people are looking for everything online but chiropractors and physical therapists have been some of…

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New Year's Resolutions for Your Private Practice – Part 5

And finally, the last two suggestions for making this the best year your practice has ever seen: Be a perpetual student You don’t have to break the bank on continuing education but you do have to continue to learn.  Business today is changing constantly – not just in the health care field but in marketing,…

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New Year's Resolutions for Your Private Practice – Part 4

We’ve been talking about resolutions you can make to build your private practice and make 2011 the best year you’ve ever had.  Two more suggestions are: 1.  Weekly business planning is a must Success is not a “wing it” proposition.  In order to be consistently successful, you have to plan.  And you have to stick…

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New Year's Resolutions for Your Private Practice – Part 3

Today, we’re adding to our list of New Year’s resolutions that will help you make this the best year your practice has ever seen.  Here are two more things you can do to build your success: 1. Promote your practice often and well When you’re busy just being a private practice healthcare professional, it’s easy…

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Marketing the Specialty Medical Practice – Part 3

When it comes to marketing your specialty medical practice, it’s easy to overlook a treasure trove of new business that is right before your eyes: Don’t Forget The Power Of Referrals Referrals can be an invaluable resource for building your practice. The art of getting referrals from other professionals takes time to develop but if…

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Marketing the Specialty Medical Practice – Part 2

When devising the marketing plan for your specialty medical practice, whether it’s chiropractic, physical therapy, pain management, whatever your specialty happens to be, always remember that the most important point to get across is… What’s In It For The Patient? When you get in front of your prospective market, don’t dwell on how great you…

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Marketing the Specialty Medical Practice – Part 1

You know the issues… Your chiropractic physical therapy or medical practice offers a myriad of special services… •      For women to combat the effects of osteoporosis and/or hormonal issues •      Sports rehabilitation services for the athlete •      Recuperative and NeuropathyDR™ Treatments for seriously ill patients Any of these specialties should be bringing in the kind…

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