For too many businesses and many private practice owners the difficulty comes in sorting out what to do!
The marketing opportunities now available to any business and of course your private practice literally have exploded within the last year!
In this day and age more than ever before there are so many ways to reach your potential patients.
And for too many businesses and many private owners the difficulty comes in sorting out what to DO!
Of course this is one of the most challenging aspects of owning a private practice. Let’s face it… Study marketing in great detail and you have some extremely challenging concepts to understand.
But please don’t do like most private practice owners do and take your marketing advice from the local television, radio, or newspaper outlet.
Of course these vendors are in the business of boosting their own sales. Often times private practice owners are and coaxed to sign large expenditures and contracts leaving them on the hook with expensive costs of ONE channel marketing propositions.
There’s nothing wrong with these media. In fact they all have extraordinary uses. But unless you combine these into a whole that is a well-designed and thought out marketing plan you could be in for a very rude awakening.
You see just is in your practice, patients consume information in the multitude of ways. And of course we are all different. Some people are very visual meaning they respond extremely well to television and large photographs. Some people are intense readers and will bring in your ads with many words circled, some underline and some even highlighted.
And yet other people are extraordinarily auditory meaning they will pick up the phone as soon as they hear your radio ad and are compelled to take action.
And then of course there’s the whole brand-new frontier of social media.
This perhaps is the arena where most of us are ill prepared to enter because it is not traditional marketing.
In fact some say social media is not marketing really at all but rather relationship building.
And in health care especially nothing could be more true!
Next time we’ll talk more about what you need to understand about private practice marketing and your relationship building.
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