Understand that in private practice one of your biggest jobs is to be a resource.
Like it or not, the vast majority of patients who visit you in private practice expect you to be an authority. They expect you to be an expert on a vast array of topics regarding their health.
In this day and age, this is one of the reasons that patients are willing to pay out-of-pocket for healthcare advice and treatment.
This of course, is one of the reasons that some find private practice so difficult and challenging. It is not for the faint of heart because, in private practice, there is no “authority” or board of directors to hide behind. Indeed, for those in health care, like in other segments of society, the barrage of regulatory BS grows every day.
It makes no difference what your chosen profession is. You see, as the third-party system undergoes a literal implosion, society is sicker than ever, and demanding answers. (If you doubt me on this, look at the significant challenges to Obamacare raised by many states.)
But for those in private practice who position themselves properly, this is a grand opportunity. In reality, this is a very pioneering time to be in private practice!
No longer can any private practice owner ignore these facts. So what is the astute practice owner to do?
Well, for starters, understand that in private practice one of your biggest jobs is to be a resource.
More than that, you need to be the patient’s chief healthcare options educator.
The good news, it is not necessary to do this all by yourself.
There are significant resources that are available—including ours—which help you communicate to your patients on a regular basis about a wide variety of health care issues.
This is exactly why our web and social media presence has grown so much. In all our client offices, their patients subscribe to our published health-related materials every day.
This is having a tremendous impact as we now take many calls, emails, and notes every week from these patients.
This is, in fact, one of the biggest reasons that private practice owners employ our services.
Because trying to do this all by yourself can be a nightmare! We are here to help serve you when you are ready.
Join the conversation with clients and patients alike on Beating Neuropathy!