Is It Health Care, or a Different Business You’re In?

Marketing and sales are simply forms of communication that allow you to maintain a very prosperous private practice, and also build a lifestyle of your dreams!

Last time, we spoke a lot about private practice business models.
Doctor on Phone Discussing Patient's Spinal ScansWe also spoke about the harsh realities that private practice entails.
What it like to talk about today is the real business—or, profession—that we are actually in.
And that business is the marketing business.
Dan Kennedy once said the real business any private enterprise is in is the marketing business.
Let’s face it: unless patients know where, and what your skill sets are, there’s no way you or I could ever be successful.
Therefore, marketing and sales are simply forms of communication that allow you to maintain a very prosperous private practice, and also build a lifestyle of your dreams!
What disturbs me greatly is when the government or some third-party attests to tell you don’t deserve this office, after investing 10, 15, or more years of your life to achieve what you have.
Again, the choice to remain in private practice or join a public facility is totally up to you.
I find one of the most powerful things a private practice owner can do is regularly think back carefully about how hard you have worked to attain the status you have achieved today.
Make no mistake about it.
You’re probably in your peak earning years, so why not act it! Pull out all the stops now—what are you waiting for?
Some private practice servers are running around like Chicken Little, while others are literally running to the bank.
The question is, which camp do you find yourself in?
It’s all up to you.
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