Too many private practice owners do not make a deliberate attempt to develop and then expand their focus.

One of the things that is very difficult for private practice owners to grasp is how important their daily vision, and their outlook both on the world at large and their private life has on the growth and expansion of their business.
Screen Shot 2012-08-28 at 4.16.12 PMIt has been said many times, and proves true time and time again that what you focus on becomes your reality.
Unfortunately, too many private practice owners do not make a deliberate attempt to develop and then expand their focus.
Do you have an outlook that enhances both income, your quality of life, but most importantly your overall satisfaction with private practice?
I’m not saying this is easy. On the contrary.
This is work, and sometimes can initially be extremely difficult.
But the good news is once you’ve established good executive skills and habits, it becomes far easier to expand and grow personally and professionally. And this is where the real results come from in private practice.
One of the reasons we choose to work for ourselves is that we are fiercely independent. In fact, I submit that most of us are unemployable in any other venue.
So here’s what I recommend help develop your outlook.
If your choice is to stay in profitable private practice, then you must make a deliberate daily attempt to both expand, and refine your outlook.
For example, who is your ideal patient, how old are they? What is their annual income? What other activities and hobbies do they have and which social clubs today belong to? Do your marketing messages convey your outlook?
Your outlook must express itself clearly both in how you manage your practice, as well as how you market your practice.
Always remember, your outlook determines your image, and your image determines everything about your private practice success!
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