In private practice, positioning yourself as, but becoming less than a true expert is not only dishonest, but patients can smell it a mile away.
In private practice, if you have been following us for any time you know we strongly advocate specialty platforms from which to practice.
But there’s one key thing that too many private practice owners ignore. In order to be a true expert, you must invest the time in really developing your skills.
Neuropathy is a great example. As you have probably heard me say before neuropathy is one of those conditions that has many sub niches including things like shingles, RSD, et cetera.
Recently, I have been asked to comment on just those not only on my radio show but also in the clinic for patients and their families.
In todays Internet driven world, becoming a true expert requires not so much time as it does incredible organization.
It is now very easy to find and store documents on mobile devices such as iPads and then to retrieve them, with highlights and notes.
For example, a patient writes to you about a neuropathy related condition on Facebook. Now, maybe it’s been a while since you studied this intently and you need to brush up on the research.
You simply need to go to Pub-Med or other reliable source, get your supporting PDF, s and organize everything so it’s readily accessible in your office.
This is the new face of becoming a true expert in private practice.
I will caution you though.
Positioning yourself as, but becoming less than a true expert is not only dishonest, but patients can smell it a mile away.
Make sure you are willing to invest the time necessary to develop all the expertise you are going to need to continue to thrive in private practice.
Remember all good things in your private life will continue to come from your private practice.
Make sure you know exactly what they should be. This is the true essence of Living and Practicing by Design.
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