In order to thrive in private practice, you need to keep your finger on the pulse of your community.
One thing that the most successful in any business do is to carefully watch for trends, and survey their buyers frequently. The reason for this is quite simple.
The reality is people buy what they want, not necessarily what they need. In order for you to continue to thrive in private practice, it will be imperative you to keep your finger on the pulse of your community.
For example, what is the most popular type of afterschool activities young athletes in your area engage in? This can tell you a whole lot about the demographics of your community.
When this is known you have a better idea of the services these people are seeking.
What types of adult recreation and education programs are popular?
As in many parts of the country classes in Yoga, Pilates, etc. are extremely popular and well attended.
This presents a tremendous opportunity to grow your practice! I think you see where I am going here.
But unless you know what your patients like and gladly pay cash for, you will be fighting an uphill battle in private healthcare practice.
The reason for this is very simple. In the not-too-distant future many practices will not accept third-party payments at all. Unless you give your patients and their families a good reason to seek you out private practice will become much more difficult.
So, to practice consciously like this requires good systems, but also keeping your finger on the pulse of what your patients and your community wants.
Be sure to offer those things patients respond to in your requests.
Always reward patients for their input, and most especially their referrals.
The time-tested method of a thank you phone call and note card should not be overlooked. Always be on the lookout for new opportunities to expand and grow your private practice!
This is the mark every true private practice champion!
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