When care and advice are presented honestly and openly, you build relationships that last sometimes forever.
One issue that I see far too often now a days in consulting private practice owners is the issue of backing away from appropriate care advice because of “fear.
Fear of rejection, Fear the patient may take their health care elsewhere. Usually it’s money hang-ups. Poverty mentality if you will.
Now, most of us will never admit openly to this except in private consultation.
This is now much more common in private practices, and becoming even more so as patients are paying out of pocket so much more for their own health care.
Honestly, I find the trend deeply disturbing.
I had this happen to me a long time ago when one of my own doctors had a “poverty” consciousness. I was given slanted advice for my proposed medical treatment based upon the fact that he was too cheap to pay for his own best health care.
And he wrongly assumed I was too!
Actually, I was floored by his attitude and made my own decision without his blessing. Needless to say, our relationship was damaged forever.
Don’t let this happen to you! Your obligation is to explain all effective treatments no matter what the cost to your patients! Then, facilitate the patient’s decision.
When care and advice are presented honestly and openly, you build relationships that last sometimes forever. You also rightly shift decision making to the patient.
Now all of this must be done ethically, even if the patient has little or no insurance coverage.
If you doubt me, ask your attorney and liability carrier.
But there is a right and wrong way to do this. Your attitude, confidence and clinical comfort levels are obvious, these cannot be faked!
That’s why private practice owners who achieve great financial success and thus the personal freedom they deserve are never afraid to show there hand, put all the cards on the table so to speak.
Always let your patients know their health care, and indeed the very best treatment results are your primary responsibility.
Then be sure every on in your office knows the patient’s first job is to tell you if they want the best care, or not!
Remember there is a right and wrong way to do this, visit us HERE