And finally, the last two suggestions for making this the best year your practice has ever seen:
Be a perpetual student
You don’t have to break the bank on continuing education but you do have to continue to learn.  Business today is changing constantly – not just in the health care field but in marketing, technology, accounting, you name it.  Resolve to learn continuously to take advantage of the latest trends that will build your practice with the least effort.
10. Have Some Fun
Concentrate some of your marketing efforts on things you really enjoy.
If you’re a runner, sponsor a marathon.
A golfer? Sponsor a local tournament for a charity.
Have you dreamed of being a writer? Start that blog you’ve been thinking about and start expressing yourself.  Your audience is probably full of potential patients.
But, above all else, have a good time with whatever you do.  Your passion for it will come through and speak volumes to your current and prospective patients.
Marketing can be a pain but it doesn’t have to be.  You may think you don’t have time to devote to it but you’ll be pleasantly surprised how much time you find for it if you actually enjoy what you’re doing.
Right now, before you turn off your computer, write these resolutions down somewhere…
In the back of your Day Planner…your smartphone with alarms and reminders
Type them into Outlook…your ipad calendar…
Just the act of writing them down will place them in your subconscious mind and you’ll be amazed at how much you can actually accomplish.
Resolve to make 2011 the year that you really learn to live and practice by design.

Leave a Comment