When it comes to marketing your specialty medical practice, it’s easy to overlook a treasure trove of new business that is right before your eyes:
Don’t Forget The Power Of Referrals
Referrals can be an invaluable resource for building your practice.
The art of getting referrals from other professionals takes time to develop but if you learn to foster and develop relationships between your practice and referring practices, you will reap the benefits for years to come.
If you get referrals from another practice or specialty, always make those patients a top priority. See them when it’s convenient for them and do it as quickly as possible. If you develop a reputation for giving top notch care to the referrals you receive, your fellow practitioners won’t hesitate to send you more patients.
And always, always thank the referring doctor for every patient they send you. And don’t forget your referring doctors’ staff members. They are often overlooked but many of the referrals you receive will really come from a referring practitioner’s front desk staff. They’re the ones who hand out your card, give people your web address, or even call to setup appointments.
It has taken years for you to become a specialist. And you expended the time and effort in your particular specialty because you knew there were people out there who needed your help.
They are your target market.
You have a priceless opportunity to help your prospective patients and grow your practice into a thriving concern all at the same time.
Go where your patients are, show up in their web space and social media, at your live events be sure to tell them what’s in it for them, build your enormous referral network and you’ll be well on your way to living and practicing by design.