Landmark or Landmine continued…

These are the harsh realities of practice today. Its not the latest “lets see what I can max on an insurance case” that some still are advocating. Unless you like audits and recovery efforts by insurance carriers.
Unfortunately, way too many Doctors still fall miserably short as professionals (because of their thinking) in this regard and wind up stressed out, unrewarded, and sometimes out of practice.
The next big thing certainly is not staying in close, regular contact with past patients, and all your referral colleagues. Especially when the economy tanks. Costs rise, and you could, like many foolish business today cancel marketing and self improvement/personal growth expenditures.  You may erroneously ration to stop marketing to those who have seen you before and refer to you every month, because it might cost you 1000-2000$/month to do so, (even though you might generate 10k-20k more/month!)
The next biggie is continuing to staff the practice like you are the UAW. I guarantee, no ones going to be there to bail you out.
Don’t get me wrong. Excellent staff that help drive the practice are worth every dollar. But are you sacrificing your own future because of poor or antiquated decisions or just not handling willful non-compliance?
And what about your current staffing HR Systems? Have you made these as bullet proof and compliant as possible? Or painted a big Bulls Eye on your office door?
What too many doctors will also need to fully develop and integrate is their information and data management systems into autopilot style marketing. This includes a powerful web presence now not an option in any area.
Just ask your next new patient where they found out about you, and you’ll quickly see what I mean.
For further information contact us at Perfect Practice Web

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