In our Perfect Practice Tips series this week, we are exploring the challenges and benefits of marketing your practice.
Marketing is one of the most misunderstood and frustrating areas of practice development. Many doctors struggle with marketing and very few have an organized marketing action plan in place.
It is easy to see why marketing can be difficult. It is rare to find doctors who are effectively utilizing a practice development plan, and even fewer have a calendar of planned marketing events and procedures. Without careful planning and timing, your marketing may not unfold in a rational or effective way. Non-systematic, scattered marketing attempts are ineffective and yield very few results. This lack of success may lead doctors to conclude that attempts to market their practice will always be met with the same lackluster outcome, and may cause the doctor to think that marketing is an unnecessary exercise in futility.
If you want your practice marketing to succeed, you must ensure that your efforts are part of a larger strategic plan. There must be planning and foresight. Your marketing approach must be organized, relevant, and plainly visible to employees and patients alike. You must make an effort to create a linked sequence of marketing events, each logically building upon the last. Marketing efforts must not only have individual impact, they must also have impact when considered as part of the larger plan.
Throughout the week, we will focus on giving you effective Perfect Practice Tips for marketing. We would love to have you share some of your ideas, challenges, and experiences marketing your practice with us here on the blog.
Have a great day!